Whenever I look at digital marketing and its trends across the world and now in Pakistan, Charless Darwin quote comes to my mind “It is not the most strongest of the species that survives nor the most intelligent, it is the one most adabtable”.
DIGITAL MARKETING simply is promotion of products and brands via internet, mobile and other interactive channels. Digital Media is driving new terms of engagement between brands and consumers and reshaping media. Its all about engaging the customers. It’s a great revolution in the digital world..A lot of excitement is seen in Pakistan’s corporate sector regarding First of its kind event DIGIMARK – 2011 which is going to be happening in Pakistan on 18th Aug 2011, in Lahore at Royal Palm country club. Pakistan has been quite successful to portray an effective role in this revolution.Web and Mobile Marketing have been found the most productive marketing sources in the digital media.
Look at recent statistics of social media scene in Pakistan here:
Digital marketing has indeed revolutionized and proved itself as the most important factor to make businesses successful and quite helpful to target exact buyers with certainity. Its strategy covers both offline and online advertising. Its an effective marketing approach and results in a high sales output. The use of digital advertising certainly attracts and retains large numbers of consumers to purchase your products or services.
At DIGIMARK 2011 Pakistan which is been organized by TEC, Top entrepreneurs and speakers from various sectors will share their knowledge and expertise. The theme of the event is specially designed to guide corporate sector for building brand image, product promotion, connect to their customers for sale purpose, and take the business at the peak level.
Following is a glimpse of spreakers and their topics:
Mr Monis Rehman, CEO Naseeb Networks will speak on Online Advertising Trends & the Local Publisher Perspective. Mr. Muhammad Muaz Bin Shahbaz, Regional Head of Sales & Marketing ROZEE.PK on Digital Environment in Pakistan Introduction & Moderation, Mr. Umair javaid / Farhan Mirza, CEO/ Partner Strategic Alliance on Social Media & Advertising Models – Taking Brands to the Next Level, Mr. Hassan Khan Online Media Strategist,Media Mind on Building Brands through Rich Media, Mr Badar Khushnood Country Consultant, Google Pakistan will speak on Google Advertising Ecosystem.
Event sounds quite interesting full of interactive knowledge as primary target audience is corporate sector like MNC’s, Banks, SME’s, digital agencies, social media marketing companies and individuals, this audience would include Business heads,Marketing heads, Brand managers, PR/ corporate communication managers, Media managers, Digital & social media experts/ analysts, Processionals from print/ electronic media, Bloggers & Business students. Event has been sponsored by big names like Rozee.pk, 3Woogle, Pakistan today, Jang News, Strategic Alliances, and AVIVONS.
Check out the official video of DIGIMARK 2011- PAKISTAN.
Check out the official video of DIGIMARK 2011- PAKISTAN.
I am excited to be a part of DIGIMARK 2011- PAKISTAN because from one perspective we are all marketers now. :)
